do psa help reduce distracted driving incidents

Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. ). The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. ; The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group ( ; All information these cookies collect is aggregated and therefore anonymous. Por favor escolha a sua regio Again, there was a statistically significant relationship found between these variables (2 = 12.856, p = 0.012). ). It Starts with You: Zero Tolerance for Distracted Driving, 2021 National Sheriffs' Association. To learn if behavioral change actually occurs, study subjects could be involved in follow-up research with a qualitative research methodology. http://creativecommons.org/licenses/by-nc/4.0/, Received 20 October 2015; accepted 2 December 2015; published 7 December 2015. Most students in the sample somewhat agreed that, after watching the PSA, they were less likely to text while driving and more likely to speak up when they were passengers; this finding suggests a degree of effectiveness from the fear appeal. Veuillez choisir votre rgion You can get the message from the website. Also on the theme of documenting real examples of distracted driving, this clip is from an episode of Driver Rehab (it runs almost 10 minutes). Yet, despite this response, the subjects also reported a higher level of intent to behave in the ways depicted in the ads; this reaction is known as the boomerang effect ( (Looking at others for mistakes to keep yourself safe is such a useful habit that its a core skill taught with SafeStart.). , was described and then modified by Qualifying questions were included to ensure that subjects fit into the sample criteria of students aged 18 - 24 attending Texas State University. SOLUTION: 7.04 write argumentative essay - Studypool The questionnaire focused mainly on the behavior of texting while driving because, according to the With regard to the content of the PSA, the following statistics were reported. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Distracted driving is a terrifyingly common problem. The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. WASHINGTON - U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportation's "Faces of Distracted Driving" series, which has been viewed over 100,000 times since its launch in November 2010. Reduce distractions for the driver by assisting with navigation or other tasks. This video features a chorus of teenagers thanking their parents for teaching them how to tie a shoe, ride a bike, play hockeyand to text and drive. Centers for Disease Control and Prevention. Suddenly, the ad shocks the audience by showing each driver crash their vehicle as a result of their distraction. 11 Distracted Driving Awareness Commercials and PSAs But this video is what happens when you strip away the dramatization. ). NHTSA leads the national effort to save lives by preventing this dangerous behavior. These findings contradict those of previous research that have found strong evidence of students underestimating the effect PSAs have on themselves and overestimating the effects they have on generalized others. There are three types of driving distractions, Distracted driving impacts thousands of Americans each year, Some groups are more at risk for distracted driving, States are working to prevent distracted driving, The Federal Government is working to prevent distracted driving, Centers for Disease Control and Prevention. A public service announcement, or PSA, can be defined as, a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable ( & Manchanda, 2003: p. 268, Lewis, Watson, Tay, & White, 2007: p. 213, Hastings, Stead, & Webb, 2004: pp. And phones arent even the biggest cause of distraction. The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving ( Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. Tanner, Hunt and Eppright (1991) National Highway Traffic Safety Administration. Nine people in the United States are killed every day in crashes that are reported to involve a distracted driver.1. Washington, DC 20590855-368-4200. Drivers have also been issued citations for texting and driving or engaging in another distracting activity while driving, and 9 out of 10 have continued to do so. First, with regard to descriptive characteristics, it was found that the sample was 42.2% male and 57.8% female. included within the survey asked respondents to rate their emotional response to the PSA. Choose one of the following questions to answer for the argument ). ). This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. Distracted Driving PSAs & Infographics - National Sheriffs' Association The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. Show More. For instance, 2.3. Despite the popular use of fear appeals in social marketing, and especially in road safety advertising, inconsistent opinions remain regarding the effectiveness of this strategy ( These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. Texting or emailing while driving was as common among students whose grades were mostly As or Bs as among students with mostly Cs, Ds, or Fs. These cookies may also be used for advertising purposes by these third parties. Since their son's death, Bob and Eilene Okerblom have become advocates against distracted driving, and Bob is currently biking cross-country to raise awareness. Texting is just too common to be stopped with only a PSA. Teen's PSA, "Distracted Driving - It's More Than - EndDD Approximately 60% of the sample rated the PSA to be on the Unpleasant side. This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. Lewis, Watson, & Tay, 2007: p. 49 In this manner, students could describe their reactions to the PSA and their motivations to engage in distracted driving behaviors open-endedly. Efforts to reduce the prevalence of distracted driving come in all sizes, from government-run public awareness campaigns to guides for safety professionals on how to reduce distracted driving (and other types of distraction in the workplace) to reduce injuries and protect workers. The goal of the ad is to elicit fear and compliance into the audience by insinuating that they, too, could have a vehicle wreck on the road if they use their cell phones while driving. 10 CDC's GDL Planning Guide Official websites use .govA .gov website belongs to an official government organization in the United States. The good news is that distracted driving PSAs are effective in most cases, but especially with the 18 to 24 age group. They help us to know which pages are the most and least popular and see how visitors move around the site. Like the previous clip, this video takes place on a driving track. That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. They note that not every individual responds to fearful messages in the same way; rather, responses to fear appeals depend on the perceptions people develop concerning the enormity of the pending danger and on their evaluations of its effect ( Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. ). In an attempt to combat this dangerous practice, various organizations concerned about public safety, such as municipal police departments, the Department of Transportation and even wireless telephone companies, have created advertisements and public service announcements. Among these younger drivers, 9% of them were distracted at the time of the crash. But nothing has quite the visual impact of ads, public service announcements and other videos aimed at curbing distracted driving. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Distracted drivers arent just a threat to themselves: theyre a danger to everyone else on the road. ; Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. The video ends with a simple message: Other people make mistakes. The implication is that you cant control other drivers, but there are steps you can takelike slowing down and paying attentionto mitigate others mistakes. This cookie is set by GDPR Cookie Consent plugin. One tactic that is commonly found in these messages and studied in past research is the use of shocking content and/or appeals to fear ( Distracted Driving - We Save Lives Seriously. Distracted driving is doing another activity that takes the drivers attention away from driving. Another chi-square test was run for gender and intention to speak up when another driver is texting. looked specifically at PSAs designed to discourage the use of illegal drugs by adolescents, their findings could help in the creation of various other social marketing campaigns. This lighthearted PSA doesnt need a graphic car crash to make its point. Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. The 30-second PSA, Get the Message, features clips from people who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transports Faces of Distracted Driving campaign. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. ). Advertisements that use these appeals influenceon present viewers with the negative outcomes that they may experience as a result of engaging in the depicted unsafe and/or illegal behaviors ( The Insurance Institute for Highway Safety tracks. After the projects were complete, observed driver cell phone use fell from: 4.1% to 2.7% in the Sacramento Valley Region in California, Graduated driver licensing (GDL) is a system which helps new drivers gain experience under low-risk conditions by granting driving privileges in stages. Drivers in Florida will not be able to use their cell phones to read data on their mobile device because of the states new text ban. The females reacted more favorably to the message and content in the announcement than did the males; furthermore, males believed that punitive measures by law enforcement, such as getting ticketed or arrested, were more useful means of preventing unsafe driving ( Exploring the Effectiveness of Distracted Driving PSA (Public Service Again, the results of this study found the difference between genders to be significant. Lewis, Watson, & Tay, 2007 U Pay. The PSA was shown one time to a convenience sample of 109 students in one large undergraduate level class and two small graduate level classes in the Mass Communication department at Texas State University in the fall of 2011. had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. Although it is a smaller proportion, the finding that approximately one-quarter of the sample personally knows someone who has been affected by distracted driving is notable. First, it employed a nonrandom, convenience sample. Brennan and Binney (2010) This finding might be useful for social marketers to know if they aim to be transparent sponsors. Data from the questionnaires was entered into and analyzed using the statistical software program, SPSS. LaTour and Zahras (1989) Texting and driving is the leading cause of car accidents in the US. This study has implications for social marketers and public safety organizations. Rogers, 1983 Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. An official website of the United States government Here's how you know. National Highway Traffic Safety Administration. They may have paused for a bit, but they have since resumed. ). define a fear appeal as a persuasive communication attempting to arouse fear, promoting precautionary motivation and self-protective action (p. 97). This cookie is set by GDPR Cookie Consent plugin. A second significant positive correlation was found between the variables measuring students perception that PSAs help to prevent texting while driving and their reported likelihood of thinking of the PSA they had viewed when they drove from now on. Dahl, Frankenberger and Manchanda (2003) Park & Salmon, 2005: p. 26 This cookie is set by GDPR Cookie Consent plugin. Chaudhary, N.K., Connolly, J., Tison, J., Solomon, M., & Elliott, K. (2015). Believing Rogers model to be limited in scope, RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. . Emily Reynolds Omaha, NebraskaWATCH: http://www.youtube.com/watch?v=aG79X-hYJ_EOn May 30, 2007, 16-year-old Cady Reynolds was driving her best friend home from a movie near Omaha, Nebraska, when another teen driver who was severely distracted behind the wheel ran a red light and slammed into her car at 50 miles per hour. Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. The researcher searched for and viewed several public service announcements online on the issue of distracted driving before selecting one to utilize in the present study. Lewis, Watson and Tay (2007) PSAs use ethos, pathos, and logos, which makes them effective. Emphasize that texts and phone calls can wait until arriving at a destination. Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. There are no cellphones and no one takes their eyes off the road. measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. Informs safety guides of driving. A car going 60 mph will travel 88 feet per second. Share sensitive information only on official, secure websites. Lewis, Watson, Tay, & White, 2007 Our safety resources give you the knowledge and stories you need to manage human factorsand wont find anywhere else. Lewis, Watson, Tay and White (2007) campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt. Graphic PSAs Increase Texting While Driving - Phys.org A focus of the previous literature on fear appeals in advertising is what, if any, differences exist with regard to gender as a variable. DISTRACTED DRIVING - Adobe Slate 1) Social marketingits uses and appeals. ). ). Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). In other words, one could argue that this cohort has been desensitized. ). I thank all of the families of distracted driving victims who have bravely chosen to share their stories of loss with the world, said U.S. Transportation Secretary Ray LaHood. Roughly equivalent percentages of the sample expressed they Liked and Disliked the PSA with the modal response being neutral.

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